Growth hacking is a means of highly resourceful and creative marketing singularly focused on high-leverage growth with an emphasis on high ROI in a compressed time frame.
Growth hacking and growth marketing are not just for technology startups. They are toolsets and philosophies designed for resource-constrained environments. Whether you are making digital products, physical products, or providing services at an organization that are large or small, it is probable that resources, at least initially, will be constrained. The process of growth hacking and growth marketing will help you identify the best initiatives to maximize ROI in the shortest amount of time.
When looking to hire a growth hacking marketing firm, there are three primary evaluation criteria:
- Methodology - Do they offer the services you are looking for?
- Experience - Have they had success with similar companies?
- Fit - Do you get a good feeling from talking to them?
- Make sure the products you are offering will directly impact the market. They have to be ‘product-market fit’.
- Make sure your goals and targets are defined and you know where you want to take the business. These targets should be reachable targets and most preferably split up into smaller chunks.
- You need a data focussed approach, and need to track results in order to make sure that you are doing the right things to keep the hype going for the product or service that you are promoting.
- Testing the products before official launch date, and taking action according to the feedback from users. It will help improve the quality of the product, as well as making it fulfill a bigger demand.
- Improving on the product after the initial feedback from the testers and customers, and checking if the product fits the target market. If not, then the target market has to be re-thought.
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