It’s all made up of four overlapping elements
Gathering insights and ideas for improvement from conversion research. This comes from web analytics, heat maps, visitor recordings, surveys, user testing and expert CRO reviews. This is the most essential piece of CRO, and cannot be done effectively without it.
We don’t just hope your website converts your visitors. To engage and convert many more of them, we use copywriting best practices and influence techniques, including social proof, scarcity, urgency and reciprocity.
A/B tests and personalization techniques are used to discover and show the highest converting experience for your website. This is very useful, but not essential, particularly because so many websites don’t have enough traffic or conversions for this.
A/B Testing and Personalization
Improve your website user experience so visitors can browse and convert more easily, including using best practices for improving your website navigation, forms and user flow. Without these, it doesn’t matter how good your website looks or how persuasive it is.