WONDERSKIN CASE STUDY
Introducing Wonderskin
E-commerce beauty store Wonderskin offers the highest and premium quality Korean natural skin care products.
The Result
The Brief
Wonderskin wanted to scale up their marketing efforts and test a brand new approach by using a single campaign with the result of generating more revenue by boosting online sales as well creating renewed brand awareness.
M&M's Agency developed a complex content plan to kick off the social media campaign by running targeted Ads and creating advertising video that ran concurrently during the campaign.
The strategy was to mix different types of content. By posting cleverly positioned video ads as well as high calibre visuals of the products, audience reach increased.
We ran several paid social media campaigns on several platforms, using clever retargeting as well as optimising all email marketing campaigns. The end result saw a decrease in cart rate abandonment, increased revenue as well as customer retention.
M&M's Agency developed a complex content plan to kick off the social media campaign by running targeted Ads and creating advertising video that ran concurrently during the campaign.
The strategy was to mix different types of content. By posting cleverly positioned video ads as well as high calibre visuals of the products, audience reach increased.
We ran several paid social media campaigns on several platforms, using clever retargeting as well as optimising all email marketing campaigns. The end result saw a decrease in cart rate abandonment, increased revenue as well as customer retention.
Wonderskin - Breakthrough beauty that works better for you.
Company & Niche:
Targeted Countries:
Europe
Home / Results / Wonderskin
Lift in purchases (compared to similar time period with no ads)
+38%
Increase in check-out conversion rate
+35%
Cost-per-customer decreased
+45%
Services
Services Provided
Through their clever marketing campaigns we were able to see growth in every corner of Wonderskin!
Gillian Foster
Founding Partner
Founding Partner
Marketing Strategy
PPC Ads for App Installs
Lead Generation & SEO Strategy
Firebase Analytics
Brand, Website & Content
Email marketing
Facebook, Instagram, Snapchat, Twitter Ads, Apple Search Ads
Appsflyer / Kochava Analytics
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Approach
Example of Creatives
Aggressive testing using social media to find and confirm the right customer persona.
Increased their presence on the right channels
(specifically, social media)
(specifically, social media)
Developed relevant and valuable offers to address time-sensitivity
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Contact us today to let us know how we can serve you.
Contact us today to let us know how we can serve you.