Torace Solomon
Introducing Torace Solomon
Torace Solomon is a speaker, author, and coach specializing in personal development and faith-based mentorship. His campaigns focus on reaching a targeted audience in the USA, driving engagement for his events, book promotions, and community-building initiatives.
Info Product – Spiritual Education
& Online Courses (B2C)
& Online Courses (B2C)
Company & Niche:
Target Markets:
🇺🇸 United States
Home / Case Studies / Torace Solomon Case Study
3,552
Leads Generated in a Single Campaign
Click-Through Rate on High-Performing Ads
18.36%
$0.52
Cost Per Lead Achieved
Result
The
The
Brief
Torace Solomon needed to generate high-quality leads for his events and book promotions while maintaining a cost-effective advertising strategy. The primary objective was to maximize lead volume and engagement while keeping costs low. Campaigns were structured to target the most responsive audience segments, leveraging retargeting strategies and budget optimization techniques to enhance overall performance.
Provided
Services
Audience Targeting & Retargeting Strategies
Facebook Lead Generation Campaigns
Budget Optimization & Scaling
Conversion Funnel Development
Email Marketing Integration
Across multiple campaigns, we consistently delivered high performance, generating thousands of leads while maintaining an efficient cost structure:
✔️ March 7 - March 21: 875 leads at $0.52 CPL with an 18.36% CTR
✔️ February 2 - February 12: 2,367 leads at $0.99 CPL with an 8.45% CTR
✔️ May 6 - May 20: 3,552 leads at $1.28 CPL, proving scalability while maintaining cost efficiency
✔️ December 12 - December 22: 227 leads at $3.16 CPL, targeting a highly specific audience for an exclusive event
✔️ February 2 - February 12: 2,367 leads at $0.99 CPL with an 8.45% CTR
✔️ May 6 - May 20: 3,552 leads at $1.28 CPL, proving scalability while maintaining cost efficiency
✔️ December 12 - December 22: 227 leads at $3.16 CPL, targeting a highly specific audience for an exclusive event
Our ability to execute data-driven strategies, optimize budgets, and refine targeting ensured cost-effective lead generation while driving meaningful engagement and conversions. All the future campaigns continue to leverage these insights to achieve even greater success.
Key
Takeaways
Approach
Optimized Budget Allocation: Scaled budgets dynamically based on real-time performance, ensuring cost-efficiency while maximizing lead generation.
Strategic Retargeting: Leveraged data from previous campaigns to re-engage high-intent users, improving conversion rates and lowering acquisition costs.
Creative Testing & Optimization: Continuously refined ad creatives, headlines, and copy to enhance engagement and click-through rates.
Event Funnel Strategy: Leads were nurtured through email campaigns post-signup, converting free event registrants into book purchasers.
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