Superpayments Case Study
Introducing Superpayments
Superpayments is a British B2B startup offering commission-free payment solutions with increased cashback incentives for users. The platform aims to provide a cost-effective alternative to established payment providers like PayPal and Stripe.
FinTech – Commission-Free Payment Solutions, B2B
Company & Niche:
Target Markets:
United Kingdom
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4x
Increase in Registrations
Conversion Rate Increased from
0.97% to 2.94%
£49.40
Reduced Cost per Conversion to
Result
The
The
Brief
Superpayments faced challenges in a highly competitive digital payments market dominated by major players. The target audience — business owners already using existing solutions — was often unaware of viable alternatives despite dissatisfaction with mainstream providers.
Provided
Services
Creative Optimization & Banner Updates
Google Display Network (GDN) & Performance Max Campaigns
Budget Reallocation & Performance Monitoring
Competitor Search Campaign Expansion
Discovery Campaign Optimization
Takeaways
Key
Approach
By implementing a data-driven advertising strategy and optimizing campaign efficiency, Superpayments successfully reached its goal of lowering the cost per conversion while scaling user registrations. Following this success, a second-phase campaign is currently in development to build on the achieved results and further enhance growth.
✔️ Conversions: Increased to 400 (a 4x growth)
✔️ Cost per Conversion: Reduced to £49.40
✔️ Conversion Rate: Improved to 2.94%
Week-over-week progress demonstrated a steady increase in conversions:
✔️ Cost per Conversion: Reduced to £49.40
✔️ Conversion Rate: Improved to 2.94%
Week-over-week progress demonstrated a steady increase in conversions:
- Week 1: 96 conversions
- Week 2: 147 conversions
- Week 3 (within 6 days): 156 conversions
Within the first 20 days, we significantly improved campaign performance:
🔹 Conducted a comprehensive audit of the advertising account, identifying inefficiencies and opportunities for improvement.
🔹 Launched new Google Display Network (GDN) and Performance Max campaigns to expand reach and increase visibility.
🔹 Created an additional search campaign targeting competitor queries to attract users already engaged with similar services.
🔹 Continuously optimized ad creatives and banners to improve engagement and conversion rates.
🔹 Implemented real-time budget reallocation based on weekly performance insights.
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