Pixie Mood Case Study
Introducing Pixie Mood
Pixie Mood is a Canadian brand specializing in vegan bags, targeting customers in the US and Canada.
E-commerce – Vegan Bags & Accessories
Company & Niche:
Target Markets:
United States / Canada
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ROAS
improved by 92% in Google Ads
ROAS on Meta during key promotional events
Achieved over 4x
75%
increase in conversions before peak sales period
Result
The
The
Brief
Pixie Mood approached us for an audit of their advertising campaigns on Google and Meta. The company faced inefficiencies due to poor account setup by a previous contractor and suboptimal recommendations from Google support. With a major sales event approaching, it was critical to quickly optimize campaigns and improve profitability.
Provided
Services
Creative Testing & Audience Refinement
Google & Meta Ads Optimization
Black Friday & Seasonal Campaign Strategy
ROAS & Conversion Rate Optimization
Takeaways
Key
Through strategic adjustments and campaign optimization, Pixie Mood successfully turned around their ad performance, exceeding ROAS targets and scaling sales effectively. Our approach ensured profitability while setting the foundation for continued growth.
Meta Ads:
- Conducted extensive testing to find the most effective targeting and creatives
- Overcame challenges related to a limited number of ad creatives
- Scaled winning strategies to maximize returns
- Achieved a ROAS of over 4x during key promotional events
Approach
Google Ads:
- Identified inefficiencies and restructured campaigns for higher performance
- Optimized audience targeting and bidding strategies
- Significantly increased conversion volume while reducing acquisition costs
- Achieved a ROAS more than 2x the initial target during peak sales periods
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