OBLINOR CASE STUDY
Oblinor is a debt-based crowdfunding company allowing retail investors to lend money through a platform to property developers. By removing many of the middlemen that would be involved if the transaction happened through a bank, debt-based crowdfunding can keep costs down for borrowers while potentially giving lenders improved rates of return.
Fintech startup Oblinor approached M&M's Agency to establish a steady flow of new users for their platform. Facebook Ads and LinkedIn were chosen as the most optimal channels. Following the success of the campaigns that were run, in less than 3 months M&M's were able to test many creatives and find the most profitable advertising channels. An email marketing strategy was also developed alongside of the campaign to help increase the engagement of registered users.
Oblinor / Fast-Growing Fintech Startup