LAVA ASIAN BISTRO & BAR CASE STUDY
Introducing LAVA Asian Bistro & Bar
LAVA Asian Bistro & Bar is a restaurant in Bangkok’s business and tourist center, offering a fusion of Asian flavors in a vibrant setting. The goal was to attract both tourists and local diners, ensuring high occupancy through a strategic digital marketing approach.
Restaurant & Hospitality - Asian Bistro & Bar
Company & Niche:
Target Markets:
Bangkok, Thailand
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7,765
monthly conversions with a 3.35% conversion rate
in both online reservations and walk-in traffic
Significant increase
€1.42
Cost per conversion reduced from €27 to just
Result
The
The
Brief
The challenge was to quickly establish LAVA as a go-to dining spot, focusing on tourists as the primary audience. The restaurant needed a full-funnel digital marketing strategy to drive reservations and increase brand visibility.
Provided
Services
Creative Testing & Conversion Optimization
Google Search & Performance Max Campaigns
Local Advertising
& Geo-Targeting
& Geo-Targeting
Social Media Advertising & Engagement
Takeaways
Key
Following the success of LAVA, the restaurant owner launched a second venue, Bianca Cucina Italiana, where similar strategies were implemented (covered in the next case study).
Meta Ads Performance:
- 1M+ monthly reach
- 50,000-60,000 clicks on booking links per month
Meta Ads:
- Promoting organic content with direct booking links.
- Targeting key audiences, including:
- Event & special offer promotions to drive engagement.
Meta Ads:
- Promoting organic content with direct booking links.
- Targeting key audiences, including:
- Event & special offer promotions to drive engagement.
- Tourists & expats in strategic Bangkok districts.
- Local residents through interest-based segmentation.
- Remarketing to website visitors and social media engagers.
Tracking Challenge: Due to the booking system's limitations, Meta couldn't track reservations directly, but visitor feedback confirmed its significant impact.
Approach
Key insight: Surveys revealed that many customers saw the ads and visited the restaurant without completing an online reservation, amplifying the real impact beyond tracked conversions.
Optimization & Scaling:
- Refining geo-targeting to focus on key Bangkok districts.
- A/B testing new ad creatives and campaign structures.
- Scaling campaigns to achieve 7,765 monthly conversions at €1.42 CPA.
Google Ads:
- Search campaigns in English targeting tourists searching for restaurants in Bangkok.
- Performance Max and Video Ads to maximize reach and visibility.
- Local campaigns on Google Maps to capture high-intent users nearby.
✔️ Cost per conversion reduced from €27 to €1.42, significantly improving efficiency.
✔️ Massive growth in conversions and brand awareness, increasing both reservations and walk-ins.
✔️ Optimized targeting ensured the ads reached the most valuable audience segments.
✔️ Advanced testing and continuous optimization played a crucial role in success.
✔️ Massive growth in conversions and brand awareness, increasing both reservations and walk-ins.
✔️ Optimized targeting ensured the ads reached the most valuable audience segments.
✔️ Advanced testing and continuous optimization played a crucial role in success.
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