DLNSK
Case Study
Introducing DLNSK
DLNSK is an online retailer offering a wide range of sportswear for men and women. In addition to its eCommerce presence, the brand operates a showroom in Prague.
E-commerce – Sportswear
Company & Niche:
Target Markets:
Czech Republic
Other European countries
Other European countries
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2,379
Sales via Meta Ads
554
Sales via Google Ads
13x
ROAS on Google Ads
3.94x
ROAS on Meta Ads
Remarketing strategy leading to higher upsells
Optimized
Result
The
The
Brief
DLNSK needed to scale its online sales and improve ad efficiency across Google Ads and Meta Ads. The core challenge was building a profitable advertising strategy from scratch, as Google Ads had never been used before. Additionally, the brand required a well-structured approach to remarketing and upselling, while Meta Ads focused on both direct sales and brand awareness.
Provided
Services
Conversion Optimization & Audience Targeting
Google Performance Max & Remarketing Campaigns
Meta TOF/MOF/BOF Funnel & Catalog Ads
Ad Creative Development & Testing
Approach
Takeaways
Key
By leveraging data-driven advertising strategies across multiple platforms, DLNSK successfully scaled its sales and strengthened its presence in the competitive sportswear market.
✔️ Google Ads: 554 sales with a 13x ROAS, demonstrating the effectiveness of a remarketing-first approach.
✔️ Meta Ads: 2,379 sales with a 3.94x ROAS, aligning with the brand’s KPIs.
✔️ Cost-effective acquisition through continuous optimization of promo campaigns and audience refinement.
✔️ Sustainable brand growth with increased Instagram followers and expanded market reach.
✔️ Meta Ads: 2,379 sales with a 3.94x ROAS, aligning with the brand’s KPIs.
✔️ Cost-effective acquisition through continuous optimization of promo campaigns and audience refinement.
✔️ Sustainable brand growth with increased Instagram followers and expanded market reach.
Over the course of our collaboration, DLNSK achieved impressive results across both platforms:
Creative & Audience Testing:
We placed strong emphasis on high-quality ad creatives, regularly updating visuals and promo messaging. Extensive A/B testing of audiences and lookalike (LAL) strategies allowed us to refine targeting and improve cost efficiency.
We placed strong emphasis on high-quality ad creatives, regularly updating visuals and promo messaging. Extensive A/B testing of audiences and lookalike (LAL) strategies allowed us to refine targeting and improve cost efficiency.
Meta Ads Strategy:
We implemented a structured approach using TOF/MOF/BOF funnels and evergreen campaigns, adjusting between target CPA and broad targeting. We continuously optimized product catalog campaigns by segmenting products and tailoring creatives for different audience segments.
We implemented a structured approach using TOF/MOF/BOF funnels and evergreen campaigns, adjusting between target CPA and broad targeting. We continuously optimized product catalog campaigns by segmenting products and tailoring creatives for different audience segments.
Google Ads Strategy:
We focused on remarketing to website visitors, especially those coming from Meta, while also testing Performance Max for cold audiences. Over time, we found that combining evergreen campaigns with exclusive promo codes for Google yielded the best results. The "Maximize Conversions" bidding strategy without a Target ROAS proved to be the most effective for this client.
We focused on remarketing to website visitors, especially those coming from Meta, while also testing Performance Max for cold audiences. Over time, we found that combining evergreen campaigns with exclusive promo codes for Google yielded the best results. The "Maximize Conversions" bidding strategy without a Target ROAS proved to be the most effective for this client.
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